Paid Media Strategist

🕒 March 30

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Accelerated Digital Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience.

📋 Description

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads, Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social (LinkedIn and Meta ads) • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done • Customer service experience where you managed client relationships or had an influence on customer experience • Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data. • Consultative, analytical background through agency or client freelance contracts. • Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.

🏖️ Benefits

• Affordable, low-deductible health insurance plans • 401k with company match • PTO that is genuinely encouraged • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • Professional/individual development stipend • Supportive, transparent, and accessible leadership