Marketing Operations Manager

Job not on LinkedIn

🕒 April 23

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

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Newman Services

WebsiteLinkedInAll Job Openings

1 - 10 employees

📋 Description

• Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs. • Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on. • Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach. • Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it. • Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages. • Build and maintain lead scoring models and segmentation strategies. • Create automated nurture campaigns for potential customers, donors, and ministry partners. • Own CRM data integrity, structure, and governance—no one should question the numbers. • Define and manage the technical marketing lifecycle from first touch to conversion. • Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows. • Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection). • Own campaign tracking, attribution, and ROI measurement. • Run A/B tests and iterate continuously to improve performance. • Build lead magnets and landing pages designed to convert. • Optimize form capture, lead flows, and conversion paths across all channels. • Monitor pipelines and surface opportunities to improve lead quality and conversion rates. • Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions. • Track campaign performance across the full funnel—lead generation, conversion, and retention. • Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in. • Partner closely with the Director of Marketing—she sets strategy, you execute and optimize. • Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission. • Collaborate with the Social Media Manager to connect organic content to lead generation and automation.

🎯 Requirements

• 2–4 years of experience in marketing operations, demand generation, or marketing automation • Hands-on experience managing HubSpot (or a comparable platform) for marketing automation • Strong understanding of CRM systems, data segmentation, demand gen funnels, and marketing workflows • Experience building landing pages, forms, and email campaigns • Proven ability to manage multiple projects and campaigns simultaneously without losing the thread • Strong analytical skills—you can read marketing data and turn it into action. • An entrepreneurial mindset–willing to take on AI and new challenges when they arise • Cross-functional communication skills. You’ll work with people across marketing, sales, product, and development—you need the confidence to surface what the data is saying, even when it’s uncomfortable. • Experience in SaaS, nonprofit, or mission-driven organizations. • Familiarity with donor engagement or nonprofit marketing funnels. • Experience with lead scoring, lifecycle management, and marketing attribution models. • Working knowledge of Google Tag Manager, website integrations, or analytics tools. • Experience managing multi-brand or multi-audience campaigns. You don’t just understand our mission—you’re energized by it. You see marketing systems as infrastructure for evangelization, not just lead gen.

🏖️ Benefits

• Competitive salary based on experience, with clear growth opportunity as the role and organization expand • Full benefits package included