Marketing Lead, Japanese

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🕒 February 7

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NEXA Talent

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

🎯 Recruiter

Recruitment

NEXA Talent is a Sofia-based recruitment agency founded by Dani, who started in executive search in London and returned to Bulgaria to connect local businesses with qualified candidates. The firm focuses on sourcing, evaluating, and presenting candidates to potential employers while handling candidate personal data responsibly and securely. NEXA Talent operates from a co-working space in Sofia and retains candidate information for recruitment purposes with clear data access and privacy practices.

📋 Description

• Develop and execute the overall marketing strategy for the Japanese market, including positioning, messaging, channel selection, budgeting, and growth initiatives • Take full ownership of marketing performance, continuously optimizing campaigns and measuring results against business objectives • Identify new opportunities to expand market reach and strengthen brand presence • Lead, mentor, and develop a dedicated marketing team • Set priorities, establish performance standards, and ensure effective execution across all marketing initiatives • Build and manage relationships with Japanese content creators, affiliates, media partners, influencers, and other strategic marketing partners • Collaborate closely with Product and Leadership teams to translate product capabilities into compelling messaging for Japanese audiences • Gather market feedback and customer insights to influence product development and future roadmap decisions • Monitor competitor activity, industry trends, and cultural preferences to ensure marketing strategies remain relevant and competitive

🎯 Requirements

• Strong Japanese language skills, both written and spoken, sufficient to conduct business and build professional relationships • Proven experience marketing products or services within the Japanese market • Solid understanding of trading products such as CFDs, FX, options, derivatives, or similar financial instruments • Strong commercial mindset with experience managing acquisition funnels, CAC, LTV, ROI, and performance marketing initiatives • Demonstrated ability to develop and execute end-to-end marketing strategies while leading cross-functional teams • Experience incorporating AI tools into marketing workflows to improve efficiency and campaign performance

🏖️ Benefits

• Interview Process • Introductory conversation with the CEO • Marketing strategy and market expertise discussion • Practical case study focused on developing a go-to-market strategy for Japan • Final offer