Product Marketing Manager – Payments and Billing

November 24

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Nextech Systems

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Healthcare Insurance • Artificial Intelligence • SaaS

Nextech Systems is a company that provides customizable, cloud-based software solutions for medical practices, with a focus on specialties such as Dermatology, Med Spa, Ophthalmology, Orthopedics, and Plastic Surgery. Their solutions include features like Electronic Health Records (EHR) and Practice Management systems, designed to streamline operations, increase efficiency, and enhance patient care. Nextech leverages advanced technologies such as Artificial Intelligence to improve practice revenue cycle management and patient retention. The company's software is trusted by over 16,000 medical practices, helping them attract new patients, optimize staff efficiency, and improve the quality of care. Nextech aims to simplify the healthcare process for specialty providers, offering a user-friendly interface that reduces administrative burdens and allows healthcare professionals to focus more on patient care.

201 - 500 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Develop specialized positioning and messaging for Nextech Payments and Billing that differentiates it within the healthcare payments landscape, emphasizing its seamless integration into the Nextech PM solution to enhance financial workflows for healthcare practices. • Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader PM solution and specialty-specific requirements. • Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex payment processing capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it streamlines financial workflows within the Nextech PM solution. • Collaborate with Product Management, specialty-focused Product Marketing Managers, and cross-functional teams (including sales, sales enablement, and marketing) to align on the market and product vision. • Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria. • Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Payments for their specific practice types. • Monitor and analyze trends in healthcare payments and billing, particularly as they relate to different specialties, to inform positioning and messaging. • Perform additional responsibilities as assigned based on business needs.

🎯 Requirements

• At least 3 years of product marketing experience. • Experience working with a SaaS company. • Bachelor’s degree in business, marketing, or a related field. • Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences. • Strong presentation skills, comfortable presenting to internal teams and external stakeholders. • Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly specialty-focused Product Marketing Managers.

🏖️ Benefits

• Generous annual bonus opportunity • 401(k) with Employer Match • Flexible Time Off: take time off when you need it without worrying about available hours • 10 paid holidays • Volunteer Time Off • Insurance: Choice of Medical, Dental, and Vision plans • Health Savings Account with employer match • Flexible Spending Account • 100% Company-Paid Parental leave • 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance • Nextech Luminary Peer Recognition Program • Wellness Program including discounts on medical premiums • Employee Assistance Program with free counseling sessions available • Corporate Discounts on Retail, Travel, and Entertainment • Pet Insurance options