ASO Manager

Job not on LinkedIn

🔥 12 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Next Lotto

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

🎲 Gambling

Consulting • Marketing • Gambling

Next Lotto is a German company that develops state-licensed, consumer-facing digital lottery services and mobile apps. Since 2010 it has operated popular products like Clever Lotto and Lotto Scanner, enabling users to buy online lottery tickets, track jackpots and results, scan paper tickets, and form and manage Tipp Teams (syndicates). The company emphasizes user-centered, secure and transparent features (limits for responsible play, notifications, analytics) and provides an underlying integration platform (Lottokit) used by other operators. Next Lotto is also active in crowdfunding and positions itself as a technology-driven digitalization partner for the state lottery market in Germany.

📋 Description

• Responsibility for App Store Optimization for the Lotto Scanner app on the Apple App Store and Google Play • Conducting keyword research and continuously optimizing listings for the App Store and Google Play • Creating and continuously maintaining titles, subtitles, keyword fields, and descriptions for each market • Briefing and testing visual store assets such as icons, screenshots, and preview videos with the Creative team • Conversion rate optimization through Apple Custom Product Pages and Google Play Store Listing Experiments • Monitoring and strategically managing user ratings and reviews • Market and competitor analysis in the ASO space • Collaborating with Performance/UA, Content & SEO, Creative, and Localization teams • Monitoring and reporting on all store KPIs in compliance with Germany’s State Treaty on Gambling (GlüStV) • Increasing organic installs and keyword rankings • Building an ASO testing engine for store listing experiments and A/B tests • Managing and continuously updating the keyword and metadata strategy for each market • Sharing insights with UA and Creative teams

🎯 Requirements

• Solid, hands-on experience in App Store Optimization (ASO) for consumer mobile apps • Proficiency with App Store Connect and Google Play Console • Skilled in using common ASO tools such as AppTweak, Sensor Tower, data.ai, or MobileAction • Hands-on experience with store experiments, including Apple Custom Product Pages and Google Play Store Listing Experiments • Experience analyzing store metrics as well as data from GA4 and MMPs • Fluent business-level English; German language skills are a strong plus • 3–5 years of experience in ASO/app growth for B2C mobile apps • Experience with mobile-first, install-driven business models • Bachelor’s degree or equivalent practical experience • Experience in a regulated environment, SEO, multi-market localization, visual store assets, and paid UA are desirable bonuses • Data-driven, experimental, detail-oriented, and self-directed approach to work • Collaborative and cooperative team player in a dynamic startup environment

🏖️ Benefits

• Competitive salary and trust-based working hours • 30 days of annual leave • 2 additional public holidays (December 24 and December 31) • Generous professional development budget • Unique team events • Innovative benefits program • Open, honest, and direct communication • Quarterly feedback meetings • MacBook, headphones, and other work equipment • Modern and inspiring work environment in Berlin or Konstanz on Lake Constance • One professional development day per month • Buddy program • Work from home / fully remote