Head of Product – Strategic Insights

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Nielsen

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Serve as the team’s go-to expert on advertising metrics and effectiveness. • Leverage deep knowledge of Nielsen One (N1) Ads & Outcomes, Ad Intel and NPower to provide customized product expertise, proof-points and case studies. • Develop high-impact, personalized materials for growth target account meetings, including bespoke pitch decks, quick-hit insights, and deep-dive analyses tailored to unique client business objectives. • Oversee the request intake process for strategic accounts, prioritizing incoming projects based on revenue impact and capacity. • Partner with Product Marketing and sales teams to translate complex data into simple, differentiated narratives.

🎯 Requirements

• 10+ Years of Experience in research, insights, data analytics or measurement at a media company, streamer, brand, agency or advertiser; focus on storytelling with data. • Proven expertise in advertising metrics and measurement, with fluency in Nielsen One (N1) Ads & Outcomes and Ad Intel, as well as NPower. • Experience in a client-facing or sales-support role. • Ability to synthesize complex quantitative data into clear, compelling stories. • Strong organizational skills with the ability to manage competing priorities. • A natural relationship builder who can work seamlessly across cross-functional teams (Sales, Product, Marketing) to ensure alignment and consistent, high-quality output.

🏖️ Benefits

• comprehensive health and wellness plans • a 401(k) with a Nielsen company match • a generous paid time off policy • company-provided vehicle and/or discretionary incentive/bonus eligibility

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