Senior Analyst, Measurement & BI

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Own the end-to-end design of executive dashboards (Looker) and reporting packages (MBRs/QBRs) to showcase marketing ROI and revenue impact • Build standardized reporting templates to drive self-service adoption globally and align cross-functional KPI frameworks • Partner on the implementation of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) frameworks • Analyze funnel velocity, lead flow, and shifts in core metrics (like MQL logic) to ensure downstream reporting accuracy • Optimize and troubleshoot data workflows and syncs across Pardot, ABM platforms, and Salesforce (CRM) • Collaborate on automated ETL/ELT pipelines into GCP/BigQuery and audit campaign tracking (UTMs, tags, pixels) • Maintain rigorous documentation of data schemas and establish automated QA checks to ensure a single source of truth • Independently drive complex data projects and present strategic insights in professional English to global stakeholders

🎯 Requirements

• 6+ years of experience in Marketing Analytics, Business Intelligence, Marketing Operations, or Revenue Analytics • Bachelor’s degree in Business Analytics, Information Systems, Computer Science, Finance, or equivalent practical experience • Fluent, native, or bilingual English proficiency (both spoken and written) • Outstanding presentation, storytelling, and technical documentation skills are mandatory • Advanced SQL: Essential for writing complex queries, window functions, and data transformations • Professional experience with GCP / BigQuery / Databricks (or AWS equivalent) • High-level mastery of Tableau or Looker (Looker Studio/Looker BI) • Foundational knowledge of Python or R for data preparation is a strong plus • Deep familiarity with the data schemas of Account Engagement (Pardot), CRM (Salesforce), ABM Platforms, Google Analytics (GA4), and Google Tag Manager (GTM)

🏖️ Benefits

• Remote work options