Senior Brand Manager

🔥 48 minutes ago

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Develop, drive, and execute Nielsen brand initiatives in sports and culture • Use customer insights and research to refine positioning and messaging • Collaborate with Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social, and other functions • Ensure marketing efforts are on-brand, customer insight-led, and consistently executed • Define success metrics for brand health and connect brand performance to business outcomes • Drive cross-functional teams for critical brand and business projects • Set and execute Nielsen’s brand calendar roadmap • Drive customer-centric strategies addressing complex global business, customer, and industry opportunities • Lead integrated marketing efforts engaging internal teams and external stakeholders in the US and globally

🎯 Requirements

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands • Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios • Proven experience building or evolving a brand function in a matrixed environment • 7+ years of experience managing and leading teams, including direct reports and external partners • Experience in the US market and operating at global scale preferred • Excellent written and verbal communication skills • Ability to present complex strategies to executive-level stakeholders • Bachelor’s degree in Marketing or equivalent experience required • Advanced degree or specialized certifications preferred

🏖️ Benefits

• Remote work arrangement • Equal opportunity and inclusive workplace • Work environment free from discrimination and harassment