Senior Data Scientist, Modeler

🕒 2 days ago

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Nielsen

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Design and build new measurement products by combining Nielsen datasets across National and Local linear TV, Streaming, Audio, and Digital • Develop statistical and machine learning models that extend or adapt Nielsen methodologies • Write production-quality SQL, Python, and PySpark to extract, transform, and model data • Build reusable data pipelines and ETL workflows for repeatable delivery of custom solutions • Use AI tools to validate models, accelerate pipeline development, stress-test logic, and speed delivery • Translate stakeholder requests into well-scoped analytical problems • Document methodology and assumptions clearly • Collaborate with Research, Commercial Sales, and Client Insights teams • Communicate complex model decisions in plain language

🎯 Requirements

• 3+ years working directly with Nielsen datasets such as TAM, DAR/N1Ads, DCR, or Audio • Hands-on knowledge of Nielsen weighting, projection, and audience estimation methodology • Ability to merge and reconcile multiple Nielsen data sources • Strong understanding of US media research fundamentals across Television and Digital • Advanced degree in Statistics, Mathematics, Computer Science, Data Science, or a related quantitative field • 5+ years in data science or analytical research roles • Track record of delivering production-grade models • Strong foundations in statistical modeling, sampling theory, weighting, and survey-based projections • Expert-level Python and SQL • Strong PySpark skills for big data work in cloud environments • Experience with Databricks for large-scale data processing and ML workflows • Experience building and maintaining ETL pipelines using Airflow or equivalent orchestration tools • Familiarity with data warehousing, cloud-native storage, and data engineering principles • Active daily use of AI tools for code generation, model validation, documentation, and workflow acceleration • Experience designing agentic AI workflows for automation • Ability to evaluate and verify AI outputs • Ability to explain methodology decisions to non-technical stakeholders • Strong documentation habits • Proficiency in Tableau, Spotfire, or equivalent visualization tools

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives

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