Senior Market Research Analyst

Job not on LinkedIn

🔥 11 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🔬 Research Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels • Troubleshoot traffic drops and geographical mix-ups in real time • Detect, investigate, and resolve daily data discrepancies • Generate insights, post-release reports, and performance dashboards for internal leadership and external partners • Oversee timelines across panel, mailing, and data-delivery milestones • Communicate production risks to downstream teams and execute contingency plans • Set up mailings and payouts • Generate mailing address files and coordinate distribution schedules • Ensure on-time delivery across mail teams • Reconcile and validate monthly panel-vendor cost-confirmation reports and payments against actual performance and valid respondent data • Identify opportunities to streamline workflows and leverage modern AI tools for data analysis and task automation • Bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, track mailing releases, and analyze panel feasibility

🎯 Requirements

• Bachelor’s degree in Marketing, Market Research, or a related field • 4+ years of experience in media research or digital marketing/advertising • Proven experience with digital sampling and online research panels, including sourcing, panel management, feasibility, targeting, and fieldwork • Proficiency in Google Workspace or MS Office Suite • Experience leveraging AI tools for data analysis, automation, and efficiency • Advanced oral and written English communication skills • Familiarity with US geography, retail industry dynamics, and the media landscape • Strong logical analysis and attention to detail • Strong time management and ability to manage changing priorities under tight deadlines

🏖️ Benefits

• Remote work option • Equal opportunities and diverse, inclusive workplace