Nielsen
10,000+ employees
Founded 1923
📱 Media
💰 Post-IPO Debt on 2023-02
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
Senior Marketing Program Manager
🕒 July 3
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Nielsen
10,000+ employees
Founded 1923
📱 Media
💰 Post-IPO Debt on 2023-02
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
📋 Description
• Owns complex, cross-functional global marketing programs from end to end. • Manages roadmaps, resource allocation, and a unified master schedule that connects all team dependencies. • Establishes KPIs and delivers data-driven insights. • Drives continuous improvement, designs standardized marketing workflows (milestones, approval gates). • Serves as the primary bridge between senior leadership and tactical teams. • Applies deep marketing operations expertise to solve technical problems, anticipate bottlenecks, and proactively implement risk-mitigation strategies.
🎯 Requirements
• 10–15 years in Marketing Program Management/Operations or TPM handling global campaigns • Bachelor's degree required; advanced degree or Human-Centered Design certification strongly preferred. • Mandatory native/professional English. • Highly proficient in Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, and GA4.
🏖️ Benefits
• Remote work options
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