Nielsen
10,000+ employees
Founded 1923
📱 Media
💰 Post-IPO Debt on 2023-02
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
Senior Marketing Tech, CRM Administrator
🕒 June 27
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Nielsen
10,000+ employees
Founded 1923
📱 Media
💰 Post-IPO Debt on 2023-02
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
📋 Description
• Serve as the primary SFMC Admin across all business units • Manage user accounts, role-based permissions, and security settings • Oversee multi-Business Unit configurations and maintain overall platform health • Design, build, and optimize complex Journey Builder flows, Automation Studio workflows, and triggered sends • Own the troubleshooting of data integrations between SFMC, Salesforce CRM (via Marketing Cloud Connect), and upstream data systems using REST/SOAP APIs • Oversee the SFMC data model, including Data Extensions, SQL query activities, and Contact Builder relationships • Ensure strict data hygiene, suppression governance, and accurate targeting for all global sends • Lead Content Builder strategy, providing advanced support for AMPscript-driven personalization and dynamic email design systems • Mentor junior administrators and provide platform best practices • Partner with leadership to evaluate emerging capabilities such as Marketing Cloud Next, Personalization Builder, and Einstein AI
🎯 Requirements
• 5 - 8 years in Marketing Automation/Operations • At least 3 years specifically administering SFMC at an enterprise scale • Professional-level English proficiency is required for global collaboration and technical documentation
🏖️ Benefits
• No benefits specified
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