Head of Marketing

🕒 May 5

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NightOwl Consulting

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

NightOwl Consulting is a global business service (GBS) provider that connects companies with skilled talent in the Philippines to optimize their business processes and dramatically reduce costs. Specializing in team-building for various roles such as pre-construction, AutoCAD drafting, insurance, bookkeeping, and administrative assistance, NightOwl Consulting provides customized offshoring solutions tailored to the specific needs of each client. Through its transparent, cost-effective pricing model, the company prides itself on high client satisfaction and employee retention rates while fostering a supportive and engaging work culture. NightOwl Consulting supports businesses by recruiting, training, and managing dedicated teams for various industry sectors, ensuring enhanced productivity at a significantly reduced cost.

📋 Description

• Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership. • Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews. • Brand stewardship: Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery. • HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt-in controls, and reporting. • Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state-level requirements. • MLO satisfaction: Run the marketing intake process, hold the team to a 48-hour SLA, and gather feedback from the MLO advisory group monthly. • Content calendar: Own the rolling 90-day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns. • Process documentation: Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates. • Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume. • Quarterly planning: Build subsequent quarterly plans and budget requests from performance data

🎯 Requirements

• 5+ years of marketing experience with at least 2 years in a leadership or team management role. • Direct hands-on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred. • Experience in mortgage, fintech, real estate, financial services, or another regulated industry. • Excellent written and spoken English. • Demonstrated ability to build process from scratch — not just execute someone else's playbook. • Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow. • Strong project management skills with experience juggling multiple workstreams simultaneously. • Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly. • Canva for Teams experience including brand kit and template lockdown. • Experience working with offshore/distributed teams or US-based clients. • Background in B2B2C or partner-enabled marketing models • HubSpot Marketing Hub • Canva for Teams • Claude Pro • Slack, Waybook, Google Workspace

🏖️ Benefits

• Above market salary • HMO on Day 1 for principal and two dependents • Government-mandated benefits • Performance-based Incentives • Quarterly Company Events • 1,000 PHP De Minimis • Equipment and software provided