Marketing Manager

🕒 February 11

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NightOwl Consulting

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

NightOwl Consulting is a global business service (GBS) provider that connects companies with skilled talent in the Philippines to optimize their business processes and dramatically reduce costs. Specializing in team-building for various roles such as pre-construction, AutoCAD drafting, insurance, bookkeeping, and administrative assistance, NightOwl Consulting provides customized offshoring solutions tailored to the specific needs of each client. Through its transparent, cost-effective pricing model, the company prides itself on high client satisfaction and employee retention rates while fostering a supportive and engaging work culture. NightOwl Consulting supports businesses by recruiting, training, and managing dedicated teams for various industry sectors, ensuring enhanced productivity at a significantly reduced cost.

📋 Description

• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities. • Develop campaigns aligned with our differentiators and Ideal Customer Profile. • Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing. • Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey. • Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources. • Ensure messaging aligns with our wealth-building and relationship-driven philosophy. • Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads. • Prepare monthly reports showcasing ROI, lead quality, and conversion rates. • Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition. • Develop co-branded campaigns with referral partners such as realtors and financial advisors. • Manage relationships with vendors, such as graphic designers or video production teams. • Stay updated on industry trends and competitors’ strategies. • Organize and promote customer appreciation events and community involvement initiatives. • Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. • Update and optimize website content, ensuring SEO best practices. • Coordinate weekly marketing calls with the lending team to align goals. • Respond to social media comments and engage with online communities.

🎯 Requirements

• Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager). • Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot). • Strong experience with analytics tools (Google Analytics, social media insights). • Proven ability to generate and nurture high-quality leads. • Experience in the real estate or mortgage industry is a significant plus. • Exceptional communication and storytelling skills. • Highly organized with the ability to manage multiple projects. • Creative thinker with an eye for detail and design. • Data-driven mindset with strong problem-solving abilities. • Team player with a collaborative approach.

🏖️ Benefits

• Above market salary • HMO for principal and two dependents • Government-mandated benefits • Performance-based Incentives • Quarterly Company Events • In-depth training for career growth • Great Company Culture and HR experience • 1,000 PHP De Minimis • Equipment and software provided