Performance Marketing Manager

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NOELIE Deutschland Distribution GmbH & Co. KG

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

Beauty • eCommerce

NOELIE Deutschland Distribution GmbH & Co. KG is a German beauty brand and distributor offering certified organic, clinically tested skincare and haircare products. The company emphasizes plant-based, 100% natural formulations, sustainability certifications, vegan and cruelty-free claims, and “Made in Germany” manufacturing. NOELIE markets a range of products (skincare ampoules, serums, conditioners, organic hair colors, shampoos, scalp treatments) via its online store, provides a skin-analyzer and product guidance, and promotes results from clinical testing and professional treatments.

📋 Description

• Strategic campaign planning across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Google Ads, and others • Objective: online sales • Build, manage and optimize multi-channel performance funnels • Create and manage audience-specific content and creative briefings • Ongoing analysis and reporting of campaign performance with clear, actionable recommendations • Budget responsibility: planning, monitoring and optimization of advertising budgets • Close collaboration with the Brand, Content and E‑Commerce teams • Internationalization: develop and implement performance marketing strategies for new target markets • Testing new platforms and ad formats to scale our campaigns • Email marketing & customer streams: strategic planning, segmentation and management of newsletter campaigns (no copywriting — management, activation and testing) • Responsibility for customer retention and reactivation measures, particularly in the areas of retention, customer value, customer lifetime value (CLV) and churn prevention • Continuous monitoring of trends, tools and benchmarks in digital marketing

🎯 Requirements

• At least 3–5 years of professional experience in performance marketing, preferably in e‑commerce, luxury goods or cosmetics • Deep knowledge of Meta Ads (Facebook/Instagram), Google Ads, TikTok, Snapchat, and ideally Pinterest • Solid expertise in tracking, attribution and conversion optimization • Experience managing campaigns internationally • Strong analytical and conceptual skills • Confident with tools such as Google Analytics, Meta Business Manager, TikTok Ads Manager, Excel/Sheets and, if applicable, BI systems • Proactive, structured working style with a sense for aesthetics and brand awareness • Passion for digital trends and data‑driven marketing

🏖️ Benefits

• A dynamic work environment with flat hierarchies & short decision-making paths • Creative freedom: bring your ideas and actively shape our brand presence • An inspiring, sustainable company with purpose & vision • Flexible working hours & the option to work remotely • A beautiful office in Wiesbaden with a positive & creative atmosphere • Meaningful work: together we shape the future of the sustainable cosmetics industry • A warm & motivated team that welcomes you from day one