Marketing Program Specialist

Job not on LinkedIn

🕒 April 17

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $65.7k - $118.3k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🦅 H1B Visa Sponsor

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Akamai Technologies

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

💰 Post-IPO Equity on 2001-07

Cloud Computing • Cybersecurity • Content Delivery

Akamai Technologies is a leading cloud services provider that specializes in delivering security, cloud computing, and content delivery solutions. It offers a range of services such as API security, DDoS protection, and performance optimization for web applications, ensuring secure and reliable user experiences. With a robust global infrastructure, Akamai empowers businesses to streamline their digital presence while safeguarding against various cyber threats and enhancing application performance.

📋 Description

• Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios • Managing daily performance of paid media budgets and performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates • Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets are delivered on time for global launches • Collaborating on the development of "Cloud-First" visual identities and messaging • Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays • Working in tandem with regional marketing leads to localize campaigns while maintaining a unified global brand voice • Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel and providing actionable insights

🎯 Requirements

• 2 years of relevant experience in Marketing, Communications, Business, or a related field • Bachelor's degree or its equivalent • Experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry • Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite • Proficiency in project management tools (e.g. Jira, Asana, or Monday.com) • Ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

🏖️ Benefits

• Healthcare • 401K savings plan • Company holidays • Vacation (in the form of PTO) • Sick time • Family friendly benefits including parental leave • Employee assistance program focusing on mental and financial wellness