Demand Generation Specialist

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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North

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🛍️ eCommerce

🤝 B2B

Fintech • eCommerce • B2B

North is a comprehensive payment solutions provider. Specializing in point of sale systems, payment processing, and merchant services, North offers a wide array of products to streamline business operations both online and offline. Their services include secure mobile payments, ecommerce gateways, POS solutions, and back-office tools such as invoicing, reporting, inventory management, and customer loyalty programs. North supports diverse industries, including retail, restaurants, healthcare, gaming, and more, with robust solutions tailored to specific business needs. They offer scalable options for enterprises and franchises and provide APIs for developers to create integrated payment solutions. Committed to security, North ensures all transactions are PCI DSS-validated with advanced encryption and tokenization.

📋 Description

• Build, launch, and manage multi-channel demand generation campaigns using paid and organic, content syndication, email and social marketing, webinars, and partner and sales marketing. • Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales. • Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms. • Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high-value target accounts. • Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent-based display. • Lead the promotion and execution of digital events to drive registrations, attendance, and post-event follow-up. • Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and context needed to close marketing-sourced leads. • Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership. • Coordinate with design teams to produce the marketing assets that fuel campaigns. • Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth. • Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling.

🎯 Requirements

• 4 to 5 years in demand generation, B2B marketing, or campaign management. • Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce). • Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals. • Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once. • Comfort working with data, reporting, and attribution to show the impact of marketing on revenue.

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities