Marketing Specialist – Demand Generation

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🔥 5 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $75k - $95k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Accordant

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

⚕️ Healthcare Insurance

🤝 B2B

Healthcare Insurance • B2B

Accordant is a care management company that provides disease and case management services to members with complex health conditions, offering one-on-one nurse support, proactive monitoring, and digital tools (MyChart integration and a mobile app) as part of health plans. A wholly owned subsidiary of CVS Caremark, Accordant partners with payors and providers to deliver personalized care teams, resource coordination, and evidence-based guidance to help members manage chronic conditions and improve health outcomes.

📋 Description

• Own and execute full-funnel demand generation campaigns • Manage campaigns end-to-end, including planning, messaging, audience segmentation • Develop targeted marketing programs for specific industries • Create campaign content across multiple channels, including email, landing pages, blogs • Monitor campaign performance and analyze key metrics • Write industry-focused and product-focused content • Collaborate with internal subject matter experts and consultants

🎯 Requirements

• Bachelor's degree in Marketing , Communications, Business, or a related field • 2-5 years of experience in B2B marketing, demand generation , email marketing , and/or campaign management roles • Experience marketing ERP, financial management , or other enterprise SaaS software solutions • Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations • Experience with marketing automation platforms such as HubSpot, Salesforce Account Engagement, Act-On, Mailchimp, or similar tools

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development