Demand Generation Marketing Manager

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🔥 12 hours ago

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Valamis

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🏢 Enterprise

Education • SaaS • Enterprise

Valamis is a learning platform company that helps organizations understand how their employees learn best. It provides a versatile solution for corporate learning, with use cases in employee onboarding, compliance training, skills management, and more. Valamis aims to drive growth and innovation across industries, with a focus on sectors such as manufacturing, healthcare, public sector, business consulting, and technology software. The platform is designed to be cost-efficient and easy to use, enabling businesses to manage learning and development under one system. Valamis has received awards for its technology and is trusted by various teams to build active learning communities and improve engagement.

📋 Description

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations • Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth • Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution.

🎯 Requirements

• Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth • Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads • Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing • Experience managing website content and landing pages in WordPress • SEO experience • Google Tag Manager, SEMRush and Google Analytics experience • Strong analytical skills and ability to translate performance data into actionable insights • Excellent project management and stakeholder management skills • Comfort working independently in a fast-paced, remote environment • Experience collaborating with cross-functional and globally distributed teams • Experience buying media in heavily regulated industries like Government and Healthcare • An understanding of the HR industry, specifically Talent and L&D is a plus • Creativity and flexibility, responding quickly to evolving markets and opportunity challenges • Accountable and committed to achieving target goals with integrity and fearlessness • Proactive, resourceful, and comfortable navigating ambiguity • Continuous learner with a test-and-learn mindset • Results-oriented, with a focus on pipeline contribution and measurable business impact.

🏖️ Benefits

• Unlimited PTO • Enhanced Parental Leave • Professional Development Opportunities • Annual Wellbeing Allowance • New Joiner home working set-up allowance • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve