CRM & Email Marketing Manager

🕒 April 25

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

November - Vorsorge & Bestattungen

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

👥 B2C

⚕️ Healthcare Insurance

🧘 Wellness

B2C • Healthcare Insurance • Wellness

November - Vorsorge & Bestattungen is a professional funeral service provider in Germany, specializing in end-of-life care and funeral planning. The company offers a range of services, including burial and cremation options, advance funeral planning, and support for families during times of loss. With a commitment to dignity and personalized assistance, November ensures that each farewell is tailored to the wishes of the deceased and their loved ones, backed by a network of experienced partners across the country.

📋 Description

• You are responsible for the operational and strategic development of our CRM and email marketing activities with a focus on lead reactivation and re‑engagement • You design and implement multi‑stage marketing automation campaigns across Email, SMS and WhatsApp (nurturing, onboarding, win‑back, retention) and ensure they are tracked and measurable • You create insightful reports with KPI analyses and derive concrete recommendations for action • You conduct audience and segmentation analyses to identify dormant leads and continuously refine our communication strategy • You collaborate closely with teams such as Sales, Product and Content to ensure consistent cross‑channel messaging and to optimise lead quality and timing

🎯 Requirements

• You have at least 2–3 years of professional experience in email marketing or CRM, ideally in a B2C environment or with consumer services • You have hands‑on experience with Salesforce Marketing Cloud (SFMC) – setting up Automations, Journey Builder, segmentation and email delivery (or very strong knowledge of a comparable enterprise tool such as HubSpot, Klaviyo or Braze) • You are proficient in multi‑channel marketing and know how to orchestrate Email, SMS and WhatsApp campaigns and build tracking‑clean workflows • You work independently, are proactive and think strategically – confident working with KPIs (OR, CTR, conversion rate, churn, attribution) and able to optimise autonomously • Your German language skills are excellent (C2) for accurate, empathetic marketing communication • Nice to have: experience in the finance or insurance sector; knowledge of HTML/CSS for template creation

🏖️ Benefits

• Real responsibility & impact: you directly manage budgets and growth initiatives • Flexible working: remote or in our Berlin office • Flat hierarchies & fast decision‑making • Training budget for your personal and professional development • Modern tools & setup with room for new ideas and technologies (including AI in marketing) • Supportive team culture: regular team lunches, exchange and camaraderie • Benefits such as company pension scheme, snacks & drinks