Email/SMS Lifecycle Marketing Associate

🔥 13 hours ago

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

💄 Beauty

🛍️ eCommerce

💰 $35M Series B on 2019-04

Wellness • Beauty • eCommerce

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time • Partner with Manager to optimize automated email and SMS journeys • Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance • Partner with creative and brand teams to create content specific to the channel • Partner with external channel partners to deploy quality campaigns on time • Proactively come to the table with new ideas to prepare for cross-functional meetings • Take a data-driven approach to all recommendations and insights • Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule. • Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles. • Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities. • Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals. • Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows. • Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements.

🎯 Requirements

• 2+ years of experience in CRM, retention, lifecycle, email, SMS, digital marketing, or a related field. • Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment. • Exceptional attention to detail and a strong commitment to accuracy, particularly when reviewing campaigns, tracking, and customer-facing communications. • Experience utilizing Klaviyo including hands-on use of campaign execution, flows, segmentation, and reporting. • Strong analytical skills with the ability to interpret campaign performance and identify actionable insights. • Excellent written and verbal communication skills, with experience collaborating across cross-functional teams and external agency partners. • Eager to learn, take ownership, and grow within lifecycle marketing.

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits