Head of Marketing

🔥 15 minutes ago

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NXTThing RPO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Private equity on 2021-09

HR Tech • SaaS • B2B

NXTThing RPO is a provider of recruitment process outsourcing (RPO) and talent acquisition services that blends advanced technology with a human-centered approach. The company offers a Talent Intelligence Platform, an AI-powered front-line hiring product (Personegy), recruitment marketing, and consulting/advisory in workforce planning and recruitment tech. NXTThing focuses on high-volume and enterprise hiring, employer branding, and data-driven hiring decisions to support clients across industries such as life sciences/pharmaceuticals, automotive/manufacturing, logistics, retail, hospitality and professional services.

📋 Description

• Develop and drive integrated B2B marketing strategies that support pipeline growth across RPO services, Personegy, and Talentegy • Define ICP segmentation, messaging frameworks, and positioning for each product line • Build campaign plans tied to revenue targets and measurable pipeline contribution • Partner closely with Sales leadership to align buyer personas, competitive intelligence, and sales enablement needs • Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication • Build and manage a high-performing marketing funnel from top-of-funnel awareness through MQL conversion • Develop and execute webinar and virtual event programs that build pipeline and establish thought leadership • Manage and continuously improve the marketing tech stack and CRM integration (HubSpot or equivalent) • Lead content strategy and creation across all formats: long-form, short-form, case studies, white papers, email, and social • Own LinkedIn presence and social strategy for company and executive brands, particularly targeting TA and HR audiences • Produce compelling, buyer-relevant content that reflects deep fluency in recruiting technology, RPO, and HR transformation • Maintain a consistent editorial calendar aligned to campaign and pipeline priorities • Shape and steward the NXTThing RPO brand narrative and visual identity across all channels and assets • Position NXTThing as a credible, differentiated player in the RPO and HRTech space • Support executive and sales team presence at industry conferences, panels, and partner events • Build a PR and analyst relations function appropriate for a growth-stage company • Define, track, and report on marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution • Hold outside agencies, contractors, and any internal team members accountable to outcomes and timelines • Operate with a test-and-learn mindset — launch, measure, iterate, and scale what works • Present marketing performance and strategy to executive leadership on a regular cadence

🎯 Requirements

• Bachelor's degree required, preferably in Marketing or communications. • 5-10 years of B2B marketing experience with at least 2 years in a leadership role • Proven track record in HR technology, recruiting technology, RPO, staffing, or adjacent markets — you understand the buyer and the industry • Demonstrated ability to generate pipeline and revenue, not just brand impressions • Hands-on experience across digital marketing, SEO/SEM, marketing automation, social media, and content creation • Experience managing agencies, freelancers, or small teams and holding them accountable to results • Strong command of marketing analytics and the ability to make data-driven decisions quickly. • Growth mindset — you are energized by building, not maintaining • Resourceful and scrappy — you know how to get results without large budgets or big teams • Comfortable being both the strategist and the person who executes the strategy • Highly collaborative with Sales — you see marketing as a revenue function, not a support function • Deeply curious about emerging tools, AI-powered marketing capabilities, and better ways to reach buyers • Organized, accountable, and direct — you set clear priorities and communicate clearly about progress and obstacles • Be able to travel up to 10% of the year

🏖️ Benefits

• Unlimited paid time off • 2, 1-week shutdowns per year • Paid holidays • Company paid medical, dental & vision insurance • Strong work-life balance