Chief Marketing Officer

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Rescale

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

Rescale is a brand incubator and performance media agency focused on scaling mission-driven brands. They position themselves as a media/brand incubator that delivers creative strategy and paid-media management, emphasizing data-driven performance, rapid iteration, and conversion-focused creative testing. Rescale recruits self-managing, high-performing contributors rather than traditional employees and promotes values like extreme ownership, mission alignment, and learning loops over logged hours.

📋 Description

• Own Marketing Strategy • Develop and execute the overall marketing strategy across all brands • Identify the highest-leverage opportunities for growth and profitability • Build strategic roadmaps that align media buying, CRO, and creative functions • Set KPIs, targets, and accountability across the marketing team • Oversee Media Buying • Lead and mentor the media buying team • Evaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisions • Ensure we're allocating budget to the highest-performing channels and campaigns • Identify when to scale, when to cut, and when to test new approaches • Oversee CRO & Funnel Performance • Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout) • Analyze funnel data to identify drop-off points and conversion leaks • Work with the CRO and funnel teams to prioritize tests and improvements • Ensure every step of the customer journey is optimized for conversion • Connect the Data • Tie together traffic data, creative performance, funnel metrics, and revenue • Build dashboards and reporting that give leadership a clear view of marketing performance • Use data to inform strategic decisions—not gut feelings • Create feedback loops so learnings from one area improve the others • Lead the Marketing Team • Manage and develop media buyers, CRO specialists, and marketing support roles • Build SOPs, processes, and systems that scale the marketing function • Run strategic meetings and ensure alignment across the department • Foster a culture of testing, learning, and continuous improvement

🎯 Requirements

• 5+ years of experience in performance marketing, with at least 2 years in a leadership role • Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like • Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers • Proven ability to connect data across channels and build unified marketing strategies • Experience leading marketing teams (media buyers, CRO specialists, etc.) • Strong analytical skills—you live in the data and make decisions based on it • Strategic thinker who can zoom out to see the big picture and zoom in to fix details • Clear communicator who can translate complex data into actionable insights for leadership • Experience in e-commerce, DTC, or high-growth consumer brands • Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native) • You've scaled a brand from 7-figures to 8-figures or beyond • Experience with advertorial funnels and direct response marketing

🏖️ Benefits

• Remote-first environment • Work with a team of A-players who actually give a damn • Direct founder access—you'll be a strategic partner to leadership • Real ownership of the entire marketing function