Regional Sales Manager

🕒 March 20

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Oatly

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

👥 B2C

🌍 Social Impact

B2C • Food and Beverage • Social Impact

Oatly is a company that was founded in 1994 with the goal of producing sustainable and responsible products, specifically plant-based alternatives like oat milk. The company is dedicated to promoting healthier living by offering products with maximum nutritional value and minimal environmental impact. Oatly believes in the importance of companies taking responsibility for societal issues and advocates for growing food for direct human consumption rather than for animal feed. Its mission includes making positive changes in eating habits without taxing the planet's resources.

📋 Description

• Drive Sales: Partner with the VP, cross-functional teams, brokers, and distributors to develop and execute Oatly’s retail sales strategy across multiple categories in the West retail channel • Build Strong Retail Relationships: Establish and maintain credible, trust-based relationships with key retailers, brokers, and distributor partners. Communicate consistently and effectively • Execute Sales Plans: Develop and implement distribution goals, promotional calendars, and trade spend strategies aligned with company guidelines and customer needs • Forecasting & Performance: Own and deliver accurate customer sales forecasts, distribution targets, profitability assessments, and trade spend metrics • Customer Management: Stay organized on customer-specific distribution, pricing, promotion, and strategic plans. Ensure timely internal communication directly or through trade management and planning systems. Establish a regular cadence for sharing insights internally and with customers—covering updates, new item progress, promotional evaluations, and strategic recommendations • Category & Sales Presentations: Own category review cycles for your accounts. Leverage syndicated data (SPINS, Nielsen, IRI) and internal insights to develop compelling, fact-based sales presentations that drive distribution and innovation • Trade & Marketing Execution: Oversee demand forecasts, shipment planning, promotional/trade management, and shopper marketing initiatives • Cross-Functional Collaboration: Work closely with Sales Strategy, Category Management, Customer Service, Demand Planning, and Shopper Marketing to deliver cohesive retail execution • Broker Management: Develop clear goals for brokers, maintain regular check-ins, and conduct 1–2 in-person market visits per region annually to drive accountability and alignment • Team Collaboration: Foster a collaborative culture across the retail sales team, share best practices, and stay open to learning and growth • Event Participation: Represent Oatly at regional and customer-specific trade shows, team off-sites, and internal training sessions

🎯 Requirements

• Minimum of 4+ years in retail sales/sales management / Grocery experience in the CPG industry • Reside in the Northeast, near a major airport • Prior experience calling on and managing customers such as AHOLD, Market Basket, Wakefern, and New York Metro distributors • A solid understanding of multiple distribution methods to get to customers, such as direct shipping and various 3rd party suppliers like UNFI / KeHE / DPI • Experience successfully working with and managing brokers • Category management understanding and knowledge using syndicated data sources (SPINS, Nielsen, IRI) to support fact-based selling • Strong ability in PowerPoint and Excel, and would consider yourself a data-savvy sales professional • Excellent organizational and communication (written, verbal, and virtual) skills with close attention to detail • Thorough understanding of trade math, promotional planning, and forecast rationale • Strong ability to communicate and present clearly and effectively • Strong critical thinking, problem-solving skills, and a desire to bring creative solutions to business opportunities • Passion for relationship building across teams as well as with external broker partners, buyers, and distributors • Motivated, proactive, enthusiastic, and positive even during stressful times (we love what we do, but not every day is a walk in the park) • Highly organized and capable of managing multiple priorities in a remote work environment • Excitement to get into the market and travel for customer meetings, trade shows/conferences, and market visits (estimated 50% travel time).

🏖️ Benefits

• flexible vacation (take it when you need it) • pet insurance • paid volunteer days off throughout the year • free six packs of oatmilk • genuinely great coworkers who are rooting for each other and the company to thrive.