Senior Manager, Growth Marketing

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🕒 March 27

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Oma Fertility

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $8.5M Debt Financing on 2022-06

Healthcare Insurance • Pharmaceuticals • Science

Oma Fertility is a company dedicated to advancing the field of reproductive medicine through innovation and compassion. They focus on improving fertility outcomes by integrating cutting-edge technology with a holistic approach to patient care, offering services such as in vitro fertilization (IVF) and fertility preservation. Oma Fertility aims to empower patients with the knowledge and support needed to make informed decisions about their reproductive health.

📋 Description

• Serving as the strategic media planning lead, partner with internal teams (e.g. Brand, Product, Tech, Customer Success) and manage partner agencies to effectively drive all growth channels (including Paid Search, Paid Social, SEO, Lifecycle Marketing) and meet goals • Clearly identify and communicate goals and areas of opportunity to build investment strategies, test and learn, channel mix, and audience targeting while leveraging an understanding of consumers path to purchase • Strong understanding of performance marketing tactics and ability to translate marketing objectives into media/marketing tactics to execute (from brand building to lead generation to education and referrals, etc) • Be obsessed with data to develop deep analytic insights into performance and quickly execute on the insights you uncover • Evaluate campaign performance via post mortem review process for continuous improvement • Have an always-on growth mentality to jump on key trends and drive real time planning optimizations. • Present KPI’s and performance results to senior leadership in a succinct manner

🎯 Requirements

• Proven track record of growth marketing/paid acquisition success preferably in the healthcare industry or a high growth direct response start-up • Highly analytical with hands-on technical know-how • 5+ years experience carrying out direct response and return on investment based programs, including • SEM strategy and optimization including smart bidding strategies • Performance marketing, conversions, customer acquisition • Optimization including a/b testing, creative testing, landing page optimization • Ability to research, identify and implement new strategies, with a focus on return • Google Analytics native plus experience with Salesforce • A creative eye and appreciation/understanding of mechanics of brand building • Excellent communication & interpersonal skills • Strong project management skills

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities