Senior Manager, Social Media

🕒 April 28

🇺🇸 United States – Remote

💵 $125k - $150k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Once Upon a Farm

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🧘 Wellness

🛍️ eCommerce

💰 $52M Series D on 2022-03

Food and Beverage • Wellness • eCommerce

Once Upon a Farm is a company committed to providing high-quality, organic baby food and snacks. Their products range from refrigerated pouches and bars to frozen meals, all made with fresh fruits, vegetables, and whole grains. Once Upon a Farm emphasizes their commitment to purity and sustainability, ensuring their offerings have no added sugars and are always organic. They provide convenient, nutritious options for infants and toddlers and are designed to be easy for self-feeding. Their products are available through subscription plans and can also be found in stores, making healthy eating accessible for families on the go.

📋 Description

• Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels • Define content pillars and platform-specific approaches rooted in both performance and brand storytelling • Translate business objectives into social-first initiatives that build “brand heat” and cultural relevance • Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms and work together to tell a story. • Concept and execute bite-sized, editorial-style content that educates and entertains • Develop content spanning product storytelling and broader childhood nutrition topics • Create highly shareable and saveable content tailored for busy parents • Lead the development of episodic, “lean-in” content across formats including short-form video, long-form video, and carousel storytelling • Work closely with PR and Content Manager to guide and produce Founder-specific content, and strategize how those narratives fit into the bigger picture of our brand storytelling • Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story and content pillars • Partner closely with the VP of Creative + Community to define and evolve the brand’s social aesthetic • Ensure a cohesive, elevated, and platform-native visual identity across all channels • Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard • Build, lead, and mentor a network of internal and external creators • Provide clear creative direction to ensure consistency in tone, voice, and visual execution • Collaborate cross-functionally with E-commerce, Marketing, and Creative teams • Partner with the E-commerce team to align content with SEO and GEO strategies • Analyze performance metrics and translate insights into actionable optimizations • Present strategy, execution, and performance insights to stakeholders, including quarterly business reviews • Stay deeply informed on platform trends, emerging formats, and cultural moments • Rapidly identify trends that align with the brand and execute in a timely, authentic way • Personally create high-quality, social-native content when needed • Concept social content during campaign and brand photo shoots • Attend shoots to capture real-time, behind-the-scenes, and supplemental social content, with prepared shot lists and concepts. • Attend events and activations to capture prepared shot lists and concepts, as well as real-time social content that tells a strong cohesive narrative and drives brand heat across social platforms

🎯 Requirements

• Proven experience leading social at a brand, media outlet, or publication—preferably within CPG, parenting, food, or lifestyle • Strong editorial instincts with the ability to distill complex topics into compelling, digestible content • Background in a media or editorial environment (e.g., magazine, digital publication) strongly preferred • Demonstrated ability to develop bold, original content ideas and take creative risks • Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels • Experience managing and directing creators, designers, and cross-functional partners • Strong analytical mindset with the ability to connect content performance to business outcomes • Highly organized, self-directed, and comfortable operating in a fast-paced environment • Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms • Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter • Genuinely passionate about improving childhood nutrition for a healthier and happier planet • Desire to contribute to a dynamic, high-growth, purpose-driven work environment • Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment • Previous exposure to cross-functional work between Sustainability and Marketing preferred • Must reside in the United States to be considered for this position • Please note that visa sponsorship is not available for this position • Must provide a visual portfolio showcasing prior social content work • Must demonstrate an editorial mindset and a consistent ability to “find the story” in brand and food-related topics • Must be both a strategic thinker and a hands-on creator

🏖️ Benefits

• Remote-first work environment • Annual Bonus • 401(k) program + 4% company match after three months • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance • Monthly Cell and Internet Stipend • Quarterly Farm-to-Fridge home deliveries and Employee Discounts • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey • Unlimited Paid Time Off • Paid Volunteer Time • Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections • Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee • Vision and Dental Insurance are covered at 100% for the employee and dependents • Life insurance • Flexible spending account and Health Savings Accounts for applicable plans • Employee assistance program (EAP) • All other benefits, leaves, and insurance as required by law, based on your specific residence • And so much more!