Growth Marketing Specialist

🕒 April 16

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Logo of OneDigital

OneDigital

1001 - 5000 employees

Founded 2000

💸 Finance

👥 HR Tech

Insurance • Finance • HR Tech

OneDigital is a company that specializes in providing insurance, financial services, and HR consulting solutions. By leveraging technology and innovation, OneDigital aims to transform complex and inefficient landscapes through business automation, APIs, product development, and AI. Their services include employee benefits consulting, property and casualty insurance, retirement plan administration, and wealth management. OneDigital is committed to diversity, equity, inclusion, and belonging within its corporate culture and offers a range of services aimed at helping businesses and individuals achieve their aspirations of health, success, and financial security.

📋 Description

• Support execution of strategic marketing plans and regional growth initiatives in partnership with the Senior Manager of Growth Marketing and key stakeholders • Support digital marketing campaigns across platforms such as Otimizely CMS, HubSpot, ON24, and related tools • Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact • Serve as the first point of contact for MQLs, ensuring they are routed to the appropriate producer and contacted in a timely manner. • Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices • Explore and apply AI-driven solutions to modernize marketing workflows, unlock efficiencies, and improve how teams create, optimize, and deliver campaigns. • Support the development of leading generation and opportunity by providing data, insights, and strategic recommendations to regional sales teams. • Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging • Provide support for sales enablement tools such as Outreach • Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication • Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables • Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement • Conduct market research and competitive analysis to identify trends, opportunities, and best practices • Ensure all marketing materials and communications align with brand guidelines and compliance standards • Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • Experience supporting integrated, multi-channel marketing campaigns and events • Proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems • Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines • Excellent written and verbal communication skills • High attention to detail and commitment to quality • Ability to work independently while also collaborating effectively across a matrixed organization • Experience with marketing automation platforms such as HubSpot and Outreach • Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles • Strong analytical and problem-solving skills, with the ability to translate data into action • Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners • Willingness to travel up to 10% to support regional priorities and in-market events

🏖️ Benefits

• Health, wellbeing, retirement, and other financial benefits • Paid time off • Overtime pay for non-exempt employees • Robust learning and development programs • Reimbursement of job-related expenses

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