Director of Brand and Growth Marketing

Job not on LinkedIn

November 6

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $85k - $105k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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OnYourMark Education

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Education • B2B

OnYourMark Education is a leading provider of virtual early literacy tutoring focused on closing the literacy gap among students from kindergarten to grade 5. The company offers individualized, high-impact tutoring that is grounded in the Science of Reading and utilizes data from DIBELS assessments to personalize reading instruction. OnYourMark partners with schools to augment existing literacy curricula, providing essential support during school hours to ensure students develop strong foundational reading skills by the third grade. The program includes comprehensive training and ongoing coaching for tutors to maintain high-quality instruction and student engagement. OnYourMark's mission is to produce confident, lifelong readers, and improve educational equity across underserved communities.

2 - 10 employees

📚 Education

🤝 B2B

📋 Description

• Own the design, launch, and management of lead generation campaigns from end-to-end. • Create, test, and refine multi-channel campaigns targeting district and state-level education leaders. • Manage and optimize HubSpot workflows, sequences, landing pages, and campaign analytics. • Lead content development (emails, blog posts, case studies, one-pagers, social content, etc.) aligned to sales and revenue goals. • Serve as OnYourMark’s HubSpot Marketing Hub power-user, ensuring all automations, dashboards, and integrations function seamlessly. • Support concurrent campaigns across multiple states and districts, tailoring messaging to unique audiences.

🎯 Requirements

• 5-7 years of marketing experience, preferably in K–12 edtech, nonprofit, or mission-driven orgs. • Expert-level HubSpot experience (Marketing Hub, Content Hub, AI tools). • Demonstrated ability to launch and manage multi-channel campaigns. • Strong writing, editing, and storytelling skills. • Experience qualifying leads and supporting sales pipelines. • Track record of building/strengthening brand identity. • Experience marketing to school districts and/or state education agencies preferred. • Knowledge of K–12 funding streams and decision-making processes preferred.

🏖️ Benefits

• Fully remote work • Flexibilities in a supportive environment • Opportunities to step outside job descriptions to assist