Marketing Manager

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🔥 33 minutes ago

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OpsFi

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

⚖️ Legal

📦 Logistics

Consulting • Legal • Logistics

OpsFi is a Web3-focused financial services and operations firm that helps founders and teams build profitable, sustainable blockchain ventures. It provides accounting and CFO reporting (OpsFi Accounting), strategic advisory (OpsFi Advisory), and a digital asset incubator/co‑working studio to support Web3 product development and mass adoption. OpsFi offers financial clarity, operational guidance, and an ecosystem of crypto partners to support DAOs, exchanges, NFT projects, and other decentralized platforms.

📋 Description

• Develop and execute end-to-end multi-channel marketing strategies to drive brand awareness, policyholder acquisition, and retention across digital platforms • Oversee and execute day-to-day marketing initiatives • Coordinate external agencies or team members • Manage budget allocation to ensure strong ROI • Analyse campaign performance metrics • Monitor customer acquisition costs (CAC) and customer lifetime value (LTV) • Continuously optimise growth funnels • Monitor insurance industry trends, consumer behaviour, and competitor movements • Refine product positioning, messaging, and target customer personas • Partner with key business teams to ensure marketing campaigns accurately reflect policy details and meet industry standards • Direct brand messaging, public relations, and content production to build trust and authority within the insurance market

🎯 Requirements

• 5+ years of progressive marketing experience, including direct experience in a management, team lead, or strategy-owning capacity • Direct experience in or a strong, demonstrable interest in the insurance, InsurTech, or financial services sector • Proven expertise in growth marketing, budget management, brand strategy, and team leadership within a fast-paced environment • Proficiency with marketing automation tools such as HubSpot and Salesforce Marketing Cloud • Experience with campaign management platforms • Proficiency with web analytics tools such as Google Analytics and Looker • Bachelor’s degree in Marketing, Business Administration, or equivalent practical experience

🏖️ Benefits

• Competitive package • Opportunity to progress their career • Fast-paced, growing and dynamic firm