Head of APAC Marketing

🔥 0 minutes ago

🇸🇬 Singapore – Remote

💵 S$192k - S$250k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Optro

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

☁️ SaaS

📋 Compliance

🤖 Artificial Intelligence

SaaS • Compliance • Artificial Intelligence

Optro is an enterprise software company (formerly AuditBoard) that provides an AI-powered Governance, Risk, and Compliance (GRC) platform for large organizations. Its cloud-based system connects audits, controls, risk assessments, third-party risk, and compliance frameworks into a unified operational model that continuously monitors evidence, surfaces control failures, and automates assurance workflows. Optro targets enterprises and regulated organizations seeking to scale risk programs, improve visibility and compliance, and leverage domain-trained AI to move from reactive oversight to proactive risk management.

📋 Description

• Own APAC marketing end-to-end, including brand presence, demand generation, partner marketing, events, and customer case studies • Tailor global strategy and programs to regional nuances, regulatory landscapes, and market maturities; build local programs where gaps exist • Partner with APAC sales leadership and account teams to align marketing activity with pipeline priorities and target accounts • Own vertical ABM strategy and run targeted campaigns grounded in customer outcomes • Localize positioning and messaging for APAC with product marketing; lead translation and localization where required, such as Japan • Lead APAC events strategy, including owned events and third-party sponsorships • Build and drive the APAC partner marketing motion with US-based partner marketing • Develop joint GTM programs with alliance partners, including co-branded campaigns, partner-led events, solution briefs, and field enablement • Track and report regional pipeline contribution and marketing performance; continuously optimize • Manage regional marketing budget allocation and drive ROI across demand generation, events, and alliance marketing • Build a credible and consistent Optro brand presence in core APAC markets • Align HQ and APAC messaging, programs, and priorities • Establish Optro as a serious player in the APAC GRC space and meet marketing pipeline goals

🎯 Requirements

• 10+ years in enterprise B2B GTM, with meaningful experience in APAC marketing roles • Demonstrated capability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between HQ and regional hubs • Deep familiarity with regional enterprise buying behaviors, compliance environments, and localized sales cycles across APAC markets, including Japan • Fluent in English; able to operate credibly across cultures • Demonstrated experience across demand generation, field marketing, partner marketing, and events • Experience building and executing partner marketing programs • Strong operational skills and comfort building in an undefined environment • Willingness to travel across the region and occasionally further afield (20–30%) • Experience in the GRC or Internal Audit space (nice to have) • Existing relationships with key APAC Internal Audit or Risk associations (nice to have) • Background checks are required

🏖️ Benefits

• Bonus • Travel opportunities across the region and occasionally further afield • Perks may vary based on eligibility/location

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