Senior Loyalty Analyst, Member Get Member

🕒 May 20

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Órigo Energia

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

⚡ Energy

👥 B2C

🤝 B2B

Energy • B2C • B2B

Órigo Energia is a Brazilian renewable energy company specializing in distributed solar generation and energy-as-a-service. It operates more than 200 solar farms across Brazil and supplies energy credits to residential and commercial customers, allowing them to save on electricity bills without on-site panel installation or complex bureaucracy. Órigo provides digital onboarding, customer portals and subscription plans focused on decarbonization and nationwide expansion.

📋 Description

• Structure and evolve the MGM (Member Get Member) program, ensuring its attractiveness and alignment with the customer journey. • Create and manage engagement and incentive campaigns for the customer base, focusing on relationship building, loyalty and generating referrals. • Develop and optimize communication cadences (CRM) throughout the customer journey. • Define reward mechanics, benefits and incentives, ensuring a simple and appealing customer experience. • Monitor the results of initiatives and propose continuous improvements based on performance and customer behavior. • Collaborate with Marketing, Product and Data teams to advance MGM (Member Get Member) initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communication, Engineering, Economics or related fields. Postgraduate degree or MBA in Marketing, Growth, Management or Data is desirable. • Hands-on experience with Power BI and advanced Excel. • Experience with loyalty programs, CRM or Member Get Member initiatives, with a focus on engagement and customer relationship. • Experience creating incentive campaigns, communication cadences and customer journeys. • Strategic outlook on customer experience and customer behavior. • Ability to monitor KPIs and translate data into actionable insights. • Strong communication skills, organizational abilities and a collaborative profile. • Differentials: • Experience in B2C companies or with a sizable customer base. • Experience with CRM and marketing automation tools. • Knowledge of data analysis (e.g., Power BI) will be considered a plus, not a core requirement.

🏖️ Benefits

• Health and dental insurance for the employee and dependents • Meal allowance of R$42.00/day to enjoy your breaks • Life insurance for security and peace of mind • Educational partnership to support your professional growth • Commuter allowance (VT) to facilitate your travel • Gympass to encourage a healthy lifestyle • Flexible working hours to balance personal and professional life • Training programs to boost your development • ESG education supported by Pacto Global Academy to keep you informed on trends