Web Developer, Patient Acquisition Strategies

🔥 59 minutes ago

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Logo of OU Health

OU Health

10,000+ employees

⚕️ Healthcare Insurance

Healthcare Insurance

OU Health is a comprehensive healthcare provider offering a wide range of medical services including pediatric care, cancer care, diabetes care, emergency care, and specialized services for adults and children. Located in Oklahoma, OU Health operates multiple facilities such as the Oklahoma Children's Hospital and the Stephenson Cancer Center. Known for its advanced scientific research and quality care, the organization prides itself on being recognized for excellence in areas like pediatric cardiology and heart surgery. As part of its commitment to medical excellence, OU Health also focuses on medical education and research, helping to train the next generation of healthcare professionals.

📋 Description

• Develop, maintain, and optimize OU Health’s web and marketing technology infrastructure. • Support the Mgr Patient Acquisition & Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion. • Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent). • Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems. • Develop and manage data connections for analytics, conversion tracking, and performance dashboards. • Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance. • Troubleshoot and resolve technical issues across the web ecosystem. • Implement A/B testing and personalization features to enhance digital performance. • Collaborate with content and UX teams to translate marketing goals into functional web solutions. • Manage technical documentation, release notes, and version control for all web and martech assets.

🎯 Requirements

• Bachelor's Degree in Computer Science, Web Development, Marketing Technology, or related field required. • Three years of experience managing websites or martech integrations in a complex organization, preferably in healthcare, required. • Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL). • Experience with CMS configuration and deployment (Drupal, AEM, or similar). • Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs. • Experience with website personalization. • Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools. • Advanced analytical mindset with ability to translate data into actionable insights. • Collaborative team orientation and problem-solving skills in a fast-paced environment.

🏖️ Benefits

• PTO • 401(k) • medical and dental plans

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