Email Marketing, CRM Coordinator

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🕒 April 27

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Outsourcey

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • IT outsourcing

Outsourcey is a leading remote staffing agency specializing in connecting businesses with skilled offshore talent. They simplify the outsourcing process for companies ranging from startups to Fortune 500 firms, offering flexible staffing solutions without long-term contracts or setup fees. By leveraging a vast network of qualified professionals, Outsourcey helps clients reduce operational costs while improving efficiency and scalability, ensuring that businesses can effectively meet their project demands across various industries.

📋 Description

• Accelerate the growth of revenue of the email channel and successfully brief, build & implement all email marketing campaigns (including marketing, promotional, event, transactional & lifecycle emails). • Utilise business plan to brief and create campaigns in email platform ensuring all content & copy is proofread, accurate. • Work in conjunction with Marketing Team to ensure all campaigns and content are on brand. • Perform day-to-day email marketing activities including, but not limited to briefing, email campaign set-up, testing, tagging, accessibility, scheduling and deployment. • Be the key in-house expert on our Email Marketing Platform and its capabilities. • Troubleshoot technical issues related to templates, list segmentation and other aspects of email execution, as required with internal + external vendors. • Manage the weekly email schedule for the Sussan brand in conjunction with the Digital Manager and Marketing Team. • Develop a clear email communication and content plan for the business & work with Digital Manager to ensure this is in line with other customer communications & digital marketing channels • Set up of customer nurture programs and customer journeys to increase customer engagement and revenue, for both in stores and online. • Implement relevant triggered and automated campaigns for our eCommerce platform & transactional email communications. • Set up & maintenance of various audience segments in the Email Marketing Platform for specific campaign delivery use. • Support the Digital Manager with the Digital & CRM Roadmap and lead the digital rollout of relevant CRM initiatives to drive customer relationship management and commercial outcomes for the business. • Implement database and VIP growth opportunities and actively reduce unsubscribes.

🎯 Requirements

• Excellent verbal (inter-personal) communication skills • Excellent written communication skills • Attention to detail • Relationship building skills • Problem solving, analytical and decision making skills • Strong organisational and time management skills • Excellent stakeholder management capability • Ability to multi task in a high pressure & fast paced environment whilst maintaining composure • Hands-on digital marketing & email marketing platform experience • Emarsys experience preferred (or similar customer engagement platforms) • Excellent understanding of digital design, video and email marketing asset production (HTML skills a bonus) • Solid understanding of customer databases, personalisation and segmentation • Experience using Google Analytics (or a similar website analytics program) • Prior experience working in a fast-paced Marketing team or digital agency • Marketing /Digital Tertiary Qualification or similar • Any short courses in Digital Marketing or Digital Platform certification highly regarded • Prior experience with eCommerce, Fashion or Retail brand is highly desirable.

🏖️ Benefits

• Competitive salary • Opportunity to shape the HR function of a rapidly growing BPO. • Work closely with a team of industry leaders who have successfully scaled BPOs in the past. • Career growth and development opportunities.