VP, Product Marketing

September 14

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OutSystems

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Enterprise • Productivity • SaaS

OutSystems is a software company that provides a low-code application development platform. It allows organizations to develop, deploy, and manage enterprise-grade applications with minimal coding effort. By simplifying the process of application development, OutSystems helps businesses accelerate their digital transformation and improve productivity.

1001 - 5000 employees

Founded 2001

🏢 Enterprise

⚡ Productivity

☁️ SaaS

📋 Description

• Design, execute, and manage the overall product marketing strategy, collaborating with senior leadership and cross-functional teams. • Plan and coordinate new product launches across functions. • Develop compelling value props, positioning, and narratives that differentiate offerings from the rest of the market and enable OutSystems’s teams to create exciting customer journeys. • Lead, coach, and mentor a team of product marketers who supercharge growth strategies. • Evolve OutSystems’s target personas, product value statements, product differentiators, and use cases. • Partner with the product organization to inform the product roadmap, launch new capabilities, and enable the internal sales team and external brokers on new capabilities. • Engage deeply with the sales organizations to collect target persona insights, define sales plays, and create a consistent cadence of content they can deploy with external audiences. • Drive to understand customer needs, dig into product details, and elevate the messaging to deliver value-driven, breakthrough initiatives. • Act as the company’s top storyteller, partnering with product, brand, and sales to help the market understand OutSystems’s unique POV, positioning, and differentiation. • Partner with the executive leadership team on thought leadership, internal and external presentations, and telling the company story. • Act as critical advisor to the broader marketing org, providing market insights, quarterbacking new launches, sales plays, and thought leadership initiatives.

🎯 Requirements

• 10+ years of experience in product marketing, with proven domain expertise in platform B2B SaaS companies with technical persona (IT/DevOps/CIO). • 5+ years of experience successfully leading and coaching teams of product marketing managers. • Deep expertise in product marketing, with depth in Messaging/Narrative/Storytelling, Positioning, Launch Plans, and Enablement. • Able to tell a clear and concise message for a technical platform product. • Experienced with hybrid GTM strategies encompassing both sales-led and product-led motions. • Experienced managing a multi-product and multi-persona portfolio. • Commercial orientation - comfortable collaborating with Sales and Field teams, incorporating market feedback to refine core positioning strategies and pitch materials. • Experience with win/loss analysis and optimization. • Highly data-driven, using analysis to optimize results. • Brings experience partnering with global teams (Europe, NAmer, APAC), and comfortable working with and managing a geographically dispersed team. • A deep and empathetic cross-functional collaborator who can think through tradeoffs and get to the right decision with conflicting information. • Deep GTM experience working with demand generation, sales, and creative teams to develop strategies to drive prospect engagement and conversion. • Clear, engaging, and personable presentation skills effective in small, private groups as well as large, public audiences. • Strong leadership skills, experience in team building and a reputation as a talent magnet. • Alignment with the company's culture, embodying its core values and principles.

🏖️ Benefits

• A company that is always growing, changing, and innovating. • Real career opportunities. • Work colleagues that are as smart, hard-working, and driven as you. • Nurtures an inclusive culture of diversity. • Embraces creativity and innovation through diverse perspectives.