Performance Marketing Specialist

🕒 March 27

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PadSplit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏠 Real Estate

👥 B2C

🏪 Marketplace

💰 $20.5M Series B on 2021-11

Real Estate • B2C • Marketplace

PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.

📋 Description

• Own day-to-day execution of paid search, paid social, display, retargeting, and partner listing campaigns. • Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets across Member and Host funnels. • Manage budgets, bids, and audience segmentation to maximize efficiency and scale. • Partner with external design resources to test ad copy, creatives, landing pages, and offers. • Collaborate with external platforms and internal stakeholders to launch and refine campaigns. • Analyze full-funnel performance to identify drop-offs and opportunities for improvement. • Design and run A/B tests across targeting, creative, and bidding strategies. • Build dashboards and deliver clear, actionable performance insights to stakeholders.

🎯 Requirements

• 2–4+ years managing paid media campaigns with direct-response KPIs. • Hands-on experience with paid search and paid social platforms (Google, Meta, etc.). • Strong ability to interpret data, build reports, and derive actionable insights. • Experience running structured experiments and optimizing based on results. • Familiarity with analytics platforms such as GA4, Rockerbox, or similar tools. • Highly organized with the ability to manage multiple campaigns simultaneously. • Self-starter who takes initiative and drives projects end-to-end. • Ability to clearly present insights and collaborate across teams.