Senior Campaign Analyst

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🕒 June 29

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PagBank

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

💳 Fintech

🏦 Banking

🤝 B2B

Fintech • Banking • B2B

PagBank is a Brazilian fintech and digital banking platform that offers payment processing and merchant services, including POS card machines (maquininhas), mobile payment solutions, and online payment links. It provides digital accounts for consumers and businesses (Conta Digital and Conta PJ), debit and credit cards, investments (CDB, funds), insurance and payroll solutions, and financing/anticipation products via partner banks. PagBank also supplies business management tools (billing, reconciliation, TEF/PlugPag), developer integrations for online sales, and customer support and partner programs.

📋 Description

• Develop and execute integrated communication strategies focused on performance and customer experience. • Enable integration between the CRM team and commercial teams to unify strategy. • Plan and implement direct marketing campaigns across CRM channels (email, push, SMS, WhatsApp, and in-app) using Salesforce Marketing Cloud. • Analyze the results of implemented strategies and propose data-driven optimizations and A/B tests to achieve OKRs. • Ensure the proper functioning, consistency, and evolution of communication flows.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related fields. • Previous experience planning and executing direct marketing and/or CRM campaigns. • Experience with communication journeys across the customer lifecycle, with a focus on acquiring/payments and commercial activities. • Previous experience in payment acquiring or sub-acquiring companies. • Advanced knowledge of Salesforce Marketing Cloud. • Intermediate to advanced knowledge of Einstein Marketing Cloud. • Experience with marketing automation and journey management tools. • Familiarity with communication channels such as email, push, SMS, WhatsApp, and in-app. • Proficiency in reading and analyzing campaign performance metrics. • Advanced knowledge of Excel and data visualization tools (such as Looker, Power BI, etc.). • Knowledge of Einstein functionalities within Marketing Cloud for communication optimization.

🏖️ Benefits

• Meal and/or food allowance. • Health and dental insurance. • Life insurance. • Partnerships with TotalPass and ZenKlub. • Extended maternity and paternity leave. • Childcare assistance. • Up to 50% discounts on postgraduate and MBA programs from major institutions such as FIA, FAAP, and PUCRS. • No dress code: wear what makes you feel comfortable. • #TáDeParabéns: Day off on your birthday. • Baby Gift: a present for newborns.