Social Media, Educational Content Strategist

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🔥 11 minutes ago

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Paired

1 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook • Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts • Respond to comments, messages, and engage with our audience daily • Maintain a content calendar and ensure consistent posting schedules • Create simple graphics and captions using tools like Canva • Coordinate with animation and production teams to repurpose video content • Report on social media performance weekly**** • Develop social media growth strategies tailored for kids/education content • Analyze competitors and identify trends, opportunities, and viral formats • Recommend video topics, formats, posting times, and frequencies • Plan content campaigns around video launches and key milestones • Develop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups) • Provide strategic direction to execution teams and guide day-to-day posting decisions • Track performance metrics and adjust strategies to maximize growth****

🎯 Requirements

• 2+ years managing and growing social media channels (0–100K followers preferred) • Strong video editing skills (cutting long-form into shorts/reels) • Experience with content collaboration tools (e.g., Frame.io) • Proficiency in social media scheduling and analytics tools • Excellent written English for captions, community engagement, and strategic presentations • Knowledge of platform algorithms and growth strategies for YouTube, Instagram, TikTok, and Facebook • Nice to Have: • Experience with paid social campaigns • Understanding of YouTube monetization and sponsorship strategies • Background in content marketing, brand strategy, or working with content creators

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