Content Lead

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $100M Series B - Palta on 2021-08

Healthcare • Consulting • Marketing

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities • Partner closely with Product Managers and cross-functional teams to integrate content seamlessly into the product: onboarding, coaching, habit-formation journeys, interventions, copy and communication principles, workbooks and printable guides, content experiments, and content feature launches • This is a hands-on role, so you’ll be expected to produce and refine high-quality content yourself, together with a content manager: in-app articles, behaviour-change content, videos, scripts, guides, and social formats • Build and lead a lean, high-performing content function powered by AI-first workflows • Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation built around AI workflows • Use advanced photo/video editing capabilities and AI-enhanced tools to scale production, increase quality, and expand creative possibilities • Lead our short-form content strategy for in-app engagement, ensuring formats resonate across demographics • Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured content A/B tests • Ensure all content is inclusive, evidence-aligned, compliant, and grounded in behaviour science best practice.

🎯 Requirements

• 5+ years of experience in content strategy, content creation and production, and working closely with consumer product leadership • 1-3+ years leading a content team or function in a digital consumer environment • Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue • Strong analytical skills, comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation • Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows • Demonstrated success in delivering high-impact content for multiple age groups • Outstanding UX writing, editing, and storytelling abilities across formats (in-app, visual, video, long-form, educational) • Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts • Ability to work fast, iterate frequently, and lead with both strategic clarity and hands-on execution • Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

🏖️ Benefits

• Competitive salary package commensurate with experience • Remote, in-office, and hybrid work opportunities • The equipment you need to do your job • A premium SIMPLE subscription • 21 days annual leave, plus bank holidays (those observed where you live) • Flexible hours. We focus on your results, not how long you spend at your desk.