Lead Product Manager, Content

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🤖 Artificial Intelligence

👥 B2C

🧘 Wellness

💰 $100M Series B - Palta on 2021-08

Artificial Intelligence • B2C • Wellness

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR • Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user • Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM • Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention • Define the topic roadmap and 6-week block structure together with the SME Content Methodologist • Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline • Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow • Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship • Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content • Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you • Analyze product data directly to find retention and engagement opportunities

🎯 Requirements

• 5+ years as a product manager or product lead shipping consumer products end-to-end • Mobile experience in the fitness industry is strongly preferred • Proven track record of moving core conversion and retention metrics, with experiments you designed and shipped yourself • Working understanding of fitness or wellness methodology: enough to brief an SME and external trainers, push back where needed, and read methodology critically • Formal background (kinesiology, exercise physiology, sports science) is a plus, not a requirement • Experience with AI-driven or persona-driven products: AI companions, coaching, character chat, fan engagement, or comparable systems where the product feels like a relationship, not a tool • Deep fluency in experimentation and hypothesis-driven development: A/B testing, sample sizes, reading messy product data • Strong analytical skills and the ability to own product metrics directly, not via a PM proxy • Experience orchestrating cross-functional teams (product, design, content, production, tech, science) • Programming or product experience with a 40+ female audience (perimenopause-aware) is a strong plus.

🏖️ Benefits

• Competitive salary package commensurate with experience, plus stock options • The equipment you need to do your job • A premium Palta Family subscriptions (Simple, Flo, Zing etc.) • 21 days annual leave, plus bank holidays • Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus