Direct Response Copywriter – E-Commerce

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

👻 Ghost score 15%

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Pammys

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🛍️ eCommerce

🛒 Retail

eCommerce • Retail

Pammys is an online retail website (domain shown as pummys. com) that operates on the Shopify platform. The provided site text is a cookie/privacy page showing use of cookies and third-party services for personalization, analytics and advertising (Google, TikTok, Facebook, Pinterest, Microsoft Clarity, Klaviyo, HubSpot, Cloudflare and others). Based on the page content, Pammys appears to be a consumer-facing e-commerce retailer using standard web analytics, advertising and customer-engagement integrations to run an online shop. No product categories, funding or headcount are stated in the supplied text.

📋 Description

• Write ads, product copy, and website copy across the entire customer journey • Create performance marketing copy that is emotionally and rationally compelling • Build authority and trust through social proof and testimonials • Develop new content funnel formats such as advertorials, listicles, and native ads • Develop relatable storytelling centered around the USP • Use trust elements such as Klarna and PayPal on the website to reduce purchase barriers • Analyze target audience needs and consistently write in the brand voice • Understand the fundamentals of Facebook Ads and think from the buyer’s perspective

🎯 Requirements

• Approximately 3 years of experience as a marketing copywriter • Excellent German and English language skills • Experience as a Creative Strategist, Media Buyer, or Copywriter—or a combination of these roles • Strong research skills, creative writing ability, and an understanding of the psychology behind purchasing decisions • Basic understanding of media buying and Facebook Ads • Ideally, experience in industries with a strong direct-response tradition • Solid computer skills • Writing sample or portfolio, such as listicles or original advertising copy

🏖️ Benefits

• 100% coverage of the Deutschlandticket • Wellpass: Access to a wide range of sports and wellness offerings • Free Pammys shoes: One pair of shoes per product launch • Personal and professional development • Responsibility and room to shape your work • International perspective • Relocation support for accommodation costs by individual agreement • Opportunity to help shape the team and its tools

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