Lifecycle Marketing Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $190k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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PandaDoc

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 Series C on 2021-09

SaaS • B2B • Productivity

PandaDoc is a comprehensive document management solution that helps businesses streamline their document workflows. It offers a range of features including custom agreement generation, eSignatures, CPQ (configure, price, quote) capabilities, and real-time collaboration tools. PandaDoc is designed for ease of use, enabling teams to automate document creation and management processes, thus improving efficiency and reducing errors. The platform integrates with popular CRM systems, payment gateways, and other tools to facilitate seamless business operations. Focused on security and compliance, PandaDoc supports legal and secure electronic transactions, making it ideal for businesses looking to optimize their agreement management processes.

📋 Description

• Own the lifecycle campaigns strategy end-to-end. • Lead and develop a high-performing team. • Oversee integrated campaign execution. • Use AI and System Building to scale experimentation velocity and team impact. • Shape how PandaDoc engages customers across owned channels. • Partner across the marketing org and beyond. • Champion the team's technical and operational needs. • Build for both motions.

🎯 Requirements

• 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams. • A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue. • Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy. • Ingrained with AI-powered marketing tools in your workflow. • Hands-on experience with marketing automation platforms and CRM tools. • A systems thinker's approach to the customer journey. • Experience working in a dual-motion B2B environment is a strong plus. • The ability to operate at both the strategic and executional level. • Strong cross-functional relationship skills. • Comfort with ambiguity and a bias toward action. • Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow.

🏖️ Benefits

• Employees may be able to purchase company stock or receive annual bonuses. • Employees and their families may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans. • Employees will also receive 13.34+ hours of paid time off per month. • 6 self care days. • A birthday PTO day. • 12 company paid holidays per year.