Senior Product Manager, Acquisition

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PandaDoc

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 Series C on 2021-09

SaaS • B2B • Productivity

PandaDoc is a comprehensive document management solution that helps businesses streamline their document workflows. It offers a range of features including custom agreement generation, eSignatures, CPQ (configure, price, quote) capabilities, and real-time collaboration tools. PandaDoc is designed for ease of use, enabling teams to automate document creation and management processes, thus improving efficiency and reducing errors. The platform integrates with popular CRM systems, payment gateways, and other tools to facilitate seamless business operations. Focused on security and compliance, PandaDoc supports legal and secure electronic transactions, making it ideal for businesses looking to optimize their agreement management processes.

📋 Description

• Own the acquisition product roadmap. • Define and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfaces. • Own the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry points. • Partner with engineering, design, and data to ship product changes that move acquisition metrics. • Design growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystems. • Identify ways PandaDoc naturally spreads through collaboration, workflows, and document sharing. • Turn user behavior and product capabilities into scalable acquisition engines. • Develop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrations. • Identify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystems. • Run scoped product experiments to validate new distribution mechanics before committing to full builds. • Maintain a rigorous experimentation roadmap for acquisition loops and onboarding entry points. • Define hypotheses, instrument experiments, analyze results, and translate learnings into product decisions. • Balance quick experiments with longer-horizon product investments. • Own the acquisition funnel metrics: traffic, signups, activation, and channel-level conversion. • Work with analytics to build clear measurement frameworks for new acquisition initiatives. • Identify the leading indicators that predict sustainable growth. • Work closely with engineering, design, marketing, and GTM to execute acquisition initiatives. • Align leadership around evolving acquisition strategies and emerging opportunities. • Represent the acquisition roadmap in planning processes and to executive stakeholders.

🎯 Requirements

• 5–8+ years in product management, with significant time in growth, acquisition, or PLG-focused roles at SaaS companies. • Proven track record owning a product roadmap and shipping features that measurably moved top-of-funnel metrics. • Experience with product-led growth models: freemium funnels, self-serve onboarding, viral and sharing loops. • Proven experience working, managing, and influencing multiple teams. • Strong ability to identify the product investments that will compound — not just campaigns or one-off experiments. • Comfortable translating ambiguous growth problems into clear product bets with defined success criteria. • Skilled at scoping experiments appropriately and knowing when a signal is strong enough to build on. • Data-informed decision making; comfortable owning funnel metrics and digging into data to form and test hypotheses. • Experience with product analytics tools (Amplitude, Hex, or Snowflake). • Able to design experiments with proper instrumentation and interpret results rigorously. • Deep belief that user acquisition is fundamentally changing in the age of AI. • Understands how generative AI, agentic workflows, and new distribution surfaces are reshaping product discovery. • Uses AI tools hands-on to accelerate research, prototyping, and experimentation. • Comfortable collaborating with engineers and digging into technical tradeoffs. • Able to explore APIs, integrations, and automation platforms to understand distribution opportunities. • Not necessarily an engineer, but technically curious and fluent.

🏖️ Benefits

• Full-time employment with local benefits, including health insurance, paid time off, and statutory as well as company-provided leave. • Digital Nomad contract for all other European countries.