Senior Manager, Marketing Operations

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November 6

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Panopto

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SaaS • Education • Enterprise

Panopto is an AI-powered platform designed to simplify the use of video for capturing, managing, and sharing information across organizations. It provides tools for creating, curating, and searching a library of video-based knowledge assets, making learning and training more accessible and impactful. With features like lecture capture, virtual training, and video management, Panopto serves industries such as higher education, corporate training, and more. The platform integrates AI-powered tools to enhance accessibility, engagement analytics, and knowledge discovery, supporting institutions to adapt to flexible and scalable learning and working environments.

51 - 200 employees

Founded 2007

☁️ SaaS

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2021-04

📋 Description

• Own and optimize the marketing tech stack: Administer and evolve our core systems, including Marketo, Salesforce, and Qualified. • Ensure data accuracy and sync health across platforms; manage integrations with supporting tools (e.g., ZoomInfo, Qualified, webinar platforms, analytics tools). • Evaluate new tools and features to improve lead management, personalization, and reporting efficiency. • Evaluate and manage a migration to Hubspot, upleveling our capabilities and optimizing our system architecture, lead scoring, and lead routing in the process. • Own and optimize lead scoring, routing, and nurture frameworks to improve conversion efficiency. • Partner with the SDR team and Sales Operations to maintain alignment on lead definitions, funnel stages, and SLAs. • Drive database hygiene and GDPR/compliance best practices across regions (U.S. and EMEA). • Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns across corporate and higher education segments. • Enable the Demand Gen team with consistent campaign setup, tagging, and measurement standards. • Ensure data flows correctly from initial touch through to pipeline attribution. • Own core marketing KPIs across the funnel: inquiries, MQLs, SALs, pipeline, and conversion rates. • Create and maintain Salesforce dashboards and reports that provide actionable insights to Marketing and Executive stakeholders. • Partner with Demand Gen and Sales to tie marketing investments to pipeline and revenue impact. • Proactively identify operational improvements to increase campaign performance and speed to market. • Educate the marketing team on data-driven decision-making and system best practices.

🎯 Requirements

• 7-10 years of experience in Marketing Operations at a B2B SaaS or technology company. • Deep hands-on experience with Marketo or Hubspot and Salesforce. • Proven ability to design and maintain complex campaign and lead management systems across regions and markets. • Strong analytical skills with experience building dashboards and translating marketing data into business insights. • Experience implementing or optimizing lead scoring models and campaign attribution frameworks. • Collaborative, organized, and proactive — comfortable balancing strategic projects with day-to-day execution. • Excellent communicator with the ability to explain technical concepts to non-technical stakeholders. • Comfortable in a high-growth, fully remote environment with cross-functional stakeholders in multiple time zones.

🏖️ Benefits

• Health insurance • Flexible spending accounts • Retirement savings plans • Life and disability insurance programs • Paid and unpaid time away from work