Senior Meta Performance Marketing Manager

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paselo

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2025

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

paselo is a German-based pet supplement brand that sells natural, lab-tested dietary supplements for dogs. Developed with veterinarians and manufactured in Germany, paselo focuses on preventive pet health—supporting joint mobility, gut health, vitamins, and overall wellbeing—through science-backed formulas sold directly to consumers via an e-commerce Shopify store.

📋 Description

• You are the creative lead behind our ads. • From the first hook to the final performance analysis. • Funnel ownership instead of isolated copywriting. • You think in customer journeys — from first impression to purchase. • Landing pages, advertorials, listicles, VSLs, Meta ads, UGC scripts: you know what works on Meta, Google and native channels — and why. • You develop concepts and write scripts for Meta and YouTube — hook-driven and tested, not guessed. • You write creative briefings that editors and UGC creators can execute independently. • You read creative performance from the Ads Manager, draw conclusions and brief the next iteration. • You plan creative rotations and build a testing process that scales. • You speak to people, not personas.

🎯 Requirements

• 3–4 years of experience as a Creative Strategist in performance creative / direct-response, ideally in DTC e‑commerce. • Verifiable results. You can cite concrete numbers. • Campaigns you have owned and copy that has converted measurably. • Proven results with Meta video ads (VSLs, UGC-style, hook testing). • Sales psychology in your blood. AIDA is a starting point, not the goal. • You know hooks and storytelling frameworks (PAS, DIC, Before/After) and understand what scarcity, urgency and social proof actually deliver — and when to leave them out. • AI-native workflow. You use AI tools like a pro. • Very good German. You write copy that reads like a letter to a close acquaintance — not like a package insert. • A get-things-done mentality. You don’t wait for briefs.

🏖️ Benefits

• Performance-based pay. Those who deliver earn above average. Period. • Genuine ownership. Full responsibility for the creative process. • Your decisions, your results. • Direct access to the founder. • Short lines of communication, fast decisions, no approval ping-pong. • 100% remote, no 9-to-5. You shape your own working hours. • Small team, flat hierarchies. You help build, not just manage.