Performance Marketing Lead

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Elektrovorteil

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

⚡ Energy

🚗 Transport

💳 Fintech

Energy • Transport • Fintech

Elektrovorteil is a service provider that assists electric vehicle owners in claiming and monetizing their greenhouse gas reduction certificates (THG-Quote) in Austria. By registering their electric vehicles, users can easily apply for monetary premiums based on their emissions reductions, promoting the transition to electric mobility. Elektrovorteil handles the certification and marketing process for these certificates, ensuring that customers receive guaranteed payments for their exemplary contribution to reducing CO2 emissions. The company leverages technology and its expertise in the transportation sector to offer competitive premiums to EV owners.

📋 Description

• Tracking & infrastructure: Build and operate a server-side tracking setup (sGTM) • Further develop the GA4 implementation including complete event tracking and conversion measurement • Ensure clean, privacy-compliant data pipelines as the basis for all marketing decisions • Independently set up and run paid channels across the entire funnel (TOFU / MOFU / BOFU) • Cross-channel management of search, social, display, native, programmatic, audio and other paid channels • Retargeting strategies across multiple networks and time windows • Budget allocation and continuous optimization based on CAC, ROAS and conversion rate • Build a centralized, cloud-based marketing dashboard • Weekly reporting on a daily basis per traffic source • Define and monitor KPIs at business, performance and growth levels (LTV, ARPU, AMPU, CPA) • Prepare infrastructure for future B2B marketing including account-based marketing • Close collaboration with Content, BizDev and executive management

🎯 Requirements

• 5+ years of hands-on experience in performance marketing, ideally in a growth-oriented environment (startup, scale-up or agency with direct client contact) • Proven experience building and scaling performance funnels across multiple channels • Deep understanding of paid search and paid social with solid knowledge of additional paid channels (e.g., display, native, programmatic, audio, etc.) • Hands-on experience with Google Tag Manager; server-side tracking (sGTM) is mandatory • Solid GA4 knowledge including event tracking, conversion measurement and data privacy compliance (GDPR, consent management) • Experience with BI and reporting tools (e.g., Looker Studio) • Experience with B2B marketing and account-based marketing • Analytical mindset, structured working style and clear ownership mentality

🏖️ Benefits

• Direct collaboration with executive management and genuine ownership of budget and strategy • Clear growth objectives with measurable impact • Flat hierarchies and short decision-making paths • Flexible working (remote) • Development opportunities within a growing team