Senior Engagement Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $105k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Pathstream

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Venture Round on 2021-08

Consulting • Healthcare • Logistics

Pathstream is a company focused on upskilling and empowering workers with critical digital skills needed for the future of work. They offer programs that enhance productivity by providing targeted skill-building and career clarity. Their solutions aim to improve frontline workforce retention and drive digital transformation in businesses by developing a more tech-savvy workforce. Pathstream also champions diversity by helping to build a diverse talent pipeline. They combine AI-driven skill-building with human coaching to support career development and enhance managerial capabilities, ensuring employees are well-equipped for evolving roles in the digital world.

📋 Description

• Design and execute marketing strategies to introduce learners to Pathstream • Develop behavioral campaigns using platform data • Align lifecycle strategies with client business objectives • Collaborate with Customer Success to identify and execute awareness campaigns • Partner with Product and Engineering teams for data tracking • Analyze performance metrics to refine lifecycle strategies • Work closely with Content and Design team for messaging consistency • Develop scalable systems to support learner engagement

🎯 Requirements

• Strong background in engagement marketing and lifecycle strategies • Experience in B2B2C marketing • Proficiency in data-driven marketing and analytics • Excellent communication and creative problem-solving skills • Familiarity with tools such as Hex, Amplitude, and FullStory • Ability to collaborate with cross-functional teams • Knowledge in behavioral marketing and campaign optimization

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents • Flexible spending account (health) • Employee Assistance Program (mental health, financial health, legal support, and more) • Free access to wellbeing apps like Ginger and Headspace • Flexible paid time off and 13 paid holidays • Generous paid parental leave • Short and long-term disability insurance (100% company paid) • Annual professional development budget • Company-provided laptop • Remote-first culture • Life insurance (100% company paid) • Optional supplemental life insurance • 401(k) • Discounted pet insurance