Outbound Lead Generation Specialist – Cold Email Focus

Job not on LinkedIn

October 13

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Pavago

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Recruitment • B2B • HR Tech

Pavago is a company specializing in offshore recruitment, offering comprehensive solutions to secure top global talent for operations, sales, marketing, and more at significantly reduced costs. Pavago provides an all-in-one service that includes talent acquisition, hiring, onboarding, payroll management, and compliance assurance. With a focus on sourcing the top 1% of offshore talent, Pavago simplifies the recruitment process through a proven five-step method that ensures cultural and skill fit. Catering to small and medium-sized businesses, Pavago is a partner in operational and administrative functions, allowing businesses to focus on growth while benefiting from dedicated support and ongoing training packages.

2 - 10 employees

🎯 Recruiter

🤝 B2B

👥 HR Tech

📋 Description

• Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases. • Segment contacts by persona, industry, geography, and ICP (ideal customer profile). • Validate and clean lists using tools like NeverBounce, ZeroBounce, or Clearout. • Write compelling subject lines, body copy, and CTAs tailored to prospect pain points. • Build and launch multi-step campaigns (4–8 touchpoints) over 10–21 days. • Personalize templates with industry, role, or company-specific details. • Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup. • Rotate sending accounts, monitor spam scores, and maintain healthy sending limits. • Track bounce rates and spam flags, adjusting campaigns proactively. • A/B test subject lines, templates, send times, and CTAs. • Track open, click, reply, bounce, and positive response rates. • Adjust messaging based on results, industry trends, and feedback from sales. • Monitor replies, categorize responses, and flag interested prospects. • Route qualified leads to Account Executives or BDRs with detailed notes. • Maintain clean CRM records in Salesforce, HubSpot, or Zoho. • Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA. • Maintain opt-out processes and respect suppression lists.

🎯 Requirements

• 1–2 years in outbound lead generation, SDR, or marketing campaign roles. • Familiarity with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, Smartlead). • Experience writing copy for sales outreach. • Strong Excel/Google Sheets for list management.