Senior Growth Marketing Manager

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Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies. • Own the analytical and financial planning foundations for digital acquisition, building models that connect marketing investment to pipeline and revenue outcomes. • Guide strategy and planning across paid search, paid social, programmatic, and retargeting to maximize predictable growth. • Identify high-impact opportunities, optimize inbound programs, and collaborate closely with the Finance, Acquisition and Website teams to define investment with growth plans and outcomes. • Anticipate tomorrow’s disruption, tracking how AI-powered search and discovery platforms reshape digital advertising and running structured experiments to adapt our acquisition strategy. • Help Paylocity achieve predictable pipeline growth and maintain a competitive edge in an evolving digital landscape.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required; MBA or advanced degree preferred • 10+ years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing. • Proven track record of managing large-scale digital advertising budgets and optimizing campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and retargeting networks. • Strong background in SMB inbound marketing, with experience using experimentation and data to improve value clarity, intent qualification, and conversion efficiency at scale. • Demonstrated expertise in financial modeling, forecasting, and ROI analysis for marketing investments: Advanced Excel/Sheets skills; expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis. • Familiarity with AI-driven search and emerging digital discovery trends, with the ability to apply insights to acquisition strategies. • Advanced proficiency in analytics and visualization tools (Excel/Sheets, Power BI, Tableau, GA4) and fluency with CRM/marketing automation platforms (Salesforce, HubSpot).

🏖️ Benefits

• medical • dental • vision • life • disability • 401(k) match • perks that support you, your family, and your finances • career development opportunities