Principal, B2B Product Marketing

September 22

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Paytient

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Finance • Healthcare Insurance • Fintech

Paytient is a company providing a Health Payment Account (HPA) solution that empowers individuals to pay for healthcare expenses over time without incurring interest or fees. By partnering with employers, insurers, and health systems, Paytient offers a sponsored, interest-free line of credit through the Paytient card to aid consumers in managing out-of-pocket costs for medical, dental, vision, pharmacy, behavioral health, and veterinary care. The solution functions alongside traditional health benefits like HDHPs, HSAs, FSAs, and HRAs, making it easier for Americans to access and afford necessary care without financial stress.

51 - 200 employees

Founded 2018

💸 Finance

⚕️ Healthcare Insurance

💳 Fintech

💰 $7.5M Debt Financing on 2023-01

📋 Description

• Identify opportunities to monetize the value Paytient creates across the healthcare value chain including Providers, Employers, Pharma, Pharmacies • Develop, manage, and mature a business development and partnership pipeline prioritizing opportunities by revenue impact and member/partner value • Commercialize high-impact partnerships and lead GTM strategy end-to-end: program architecture, pricing, positioning, messaging, and launch • Measure impact of initiatives with qualitative and quantitative KPIs tied to company objectives and goals • Lead affiliate and partnership marketing to maximize revenue/lifetime potential and attract more affluent members • Cultivate relationships and craft stories to support thought leadership and brand/content marketing strategy • Seek and shape untapped potential across the marketing organization and company, developing nascent strategies • Flex as a marketing leader across the team and support delivery of Paytient-wide company goals and business results • Partner with the CMO in a chief-of-staff capacity on special projects and strategic planning

🎯 Requirements

• 10-12+ years of progressive, diverse experience in B2B or B2B2C marketing roles, ideally with product marketing, partnerships and/or growth experience • Proven success in building and scaling marketing programs with external partners that deliver results and consumer value • Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits • Experience in building GTM strategies, partnering with Product and Sales teams to bring them to life • Ability to understand our audiences, their needs and pain points, and the full sales cycle • Exceptional storytelling and communication skills, with the ability to translate complex information into simple, powerful messages • Tenacity and a collaborative and proactive mindset, with a proven ability to work autonomously through ambiguity and cross-functionally

🏖️ Benefits

• Medical, dental and vision insurance • $4,300 annual HSA contribution • Paytient Health Payment Account (HPA) • Monthly lifestyle spending stipend • 5 weeks of annual PTO • 401k plan access with a 4% employer match • Up to 16 weeks of fully-paid parental leave • Stock options in Paytient • ...and more!