Digital Marketing Manager – Furniture and Appliance

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Develop and execute digital marketing strategies aligned with customer acquisition and business growth objectives • Own digital campaigns from planning through execution, optimisation, and reporting • Identify opportunities to increase enquiries, applications, conversions, and customer engagement • Coordinate paid media, organic social, SEO, website, CRM, and email activity • Test strategies, audiences, messaging, and creative approaches • Build, manage, and optimise Google Ads campaigns • Manage Meta advertising across Facebook and Instagram • Develop prospecting, retargeting, and conversion-focused campaigns • Conduct keyword, audience, competitor, and market research • Manage advertising budgets and optimise return on investment • Develop social media strategies and content calendars • Create, schedule, and publish content across relevant platforms • Manage and optimise the WordPress website, including pages, products, promotions, and landing pages • Implement on-page SEO and content optimisation • Improve website structure, user experience, and conversion pathways • Support and optimise the Salesforce-based CRM environment • Develop automated customer journeys, lead nurture, re-engagement campaigns, and marketing workflows • Improve lead flows between advertising, website enquiries, CRM, and internal teams • Create digital marketing assets, promotional graphics, banners, advertisements, and campaign collateral • Develop regular marketing performance reports and dashboards • Track paid media, website traffic, conversions, leads, customer acquisition, cost per lead/acquisition, and return on advertising spend • Analyse customer journeys and translate marketing data into recommendations for management

🎯 Requirements

• Previous digital marketing experience supporting Australian businesses • Proven track record of growing accounts, campaigns, leads, or revenue through digital marketing • Strong hands-on experience with Google Ads • Strong experience across Meta Ads and organic social media • Demonstrated knowledge of SEO and website optimisation • Experience managing and updating WordPress websites • Strong understanding of CRM and marketing automation • Salesforce experience highly preferred • Graphic design and creative production capability • Strong analytical skills and ability to interpret marketing performance data • Excellent written English and copywriting capability • Commercial mindset focused on measurable business results • Ability to work independently and take ownership of the digital marketing function • Experience with WordPress, Google Ads, Meta Ads Manager, Salesforce/Salesforce-based CRM, Google Analytics/GA4, Google Search Console, Meta Business Suite, Canva and/or Adobe Creative Suite, email marketing and automation platforms, Microsoft 365/Google Workspace, and AI and digital marketing productivity tools • Experience marketing Australian e-commerce, retail, rental, or consumer service businesses highly desirable • Experience with custom CRM environments or system integrations highly desirable • Email marketing and customer lifecycle automation experience highly desirable • Video editing or short-form content creation capability highly desirable • Experience using AI to increase marketing productivity and campaign output highly desirable

🏖️ Benefits

• Australian public holidays • Australian business hours